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Dannys Pasta Co

Project Overview

A full web build for Danny’s Pasta Co. & Focacciaria and its sister restaurant, Danny’s Italian Eatery, both serving Bowling Green, KY since 2023. We built both sites on WordPress and Divi, then ran a deep SEO overhaul on each — paired with bold food photography, intentional image placement, and a mobile-first menu layout that’s actually easy to read on a phone. Bounce rate dropped 80%!

Project Overview

Client

Danny's Pasta Co and Italian Eatery

Location

Bowling Green, KY

Date

2023

Category

BRANDING/WEB/SEO

Showcasing high-performance design.  See Dannys Pasta Co!

Showcasing high-performance design.  See Dannys Italian!

THE Dannys Pasta co. and Italian eatery Build

30%

Decrease in Bounce Rate

Showcased

A full web build for Danny’s Pasta Co. & Focacciaria and its sister restaurant, Danny’s Italian Eatery, both serving Bowling Green, KY since 2023. We built both sites on WordPress and Divi, then ran a deep SEO overhaul on each — paired with bold food photography, intentional image placement, and a mobile-first menu layout that’s actually easy to read on a phone. Bounce rate dropped 80% across both sites.

Pallette

Color:
Cream/Beige — background
Olive Green — script accents, dividers, leaf icon
Espresso Brown — “DANNY’S” wordmark
Rust/Tomato Red — accent circle and tomato icon

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Creative Direction cards:

Food-First Photography: Every dish placed and shot to do the selling on its own — no stock imagery, no filler, just the actual food.

Mobile-First Menu: Rebuilt the menu layout specifically for phone screens, since that’s where most hungry visitors are actually looking.

Tools & Software

PhotoShop

(photo editing)

WordPress

(build platform)

Divi Theme

(design & layout)

Yoast

(SEO and AIO)

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BC Bullyz online store

Brand Identity + E-Commerce

View Live Site
Project Description

Designed the full brand identity — logo and merch graphics — for this streetwear label, then built a custom WordPress site from the ground up with WooCommerce powering the shop. The build had to work as both storefront and media hub, selling apparel while giving the brand's music collective a place to feature drops and press.

Basic Information

PROJECT

BRANDING + E-COMMERCE

STACK

Wordpress, Woocommerce
Project Include
Color Palette
40%
20%
20%
10%
10%
Tools Used