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BC Bullyz

Project Overview

A full brand and web build for BC Bullyz & Baddyz, a streetwear label tied to a Nashville music collective. We designed the logo and merch graphics, built a custom WordPress and Divi site from scratch, and set up WooCommerce to power the shop — creating a build that works as both storefront and media hub for drops, features, and press.

Project Overview

Client

BC BULLYZ & BADDYZ

Location

NASHVILLE, TN

Date

2021

Category

BRANDING/WEB/E-COMMERCE

Showcasing high-performance design.  See the Site!

THE BC BULLYZ Build

30%

Increase in sales

Designed

To build a site that works as hard as the brand itself — bold, streetwear-authentic, and built for two audiences at once. We designed the logo and merch graphics from scratch, then built a WordPress and Divi site with WooCommerce underneath, giving BC Bullyz & Baddyz a storefront and a media hub for the collective’s drops and press in one place.

Pallette

Color: Black and white with grey highlights

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Creative Direction cards:

Brand-First, Not Template-First: The logo and merch graphics came first — the site was built around the existing artwork and identity, not dropped into a generic streetwear template.

Storefront + Media Hub: The build had to work as two things at once — a WooCommerce shop for merch drops, and a media hub covering the artists and releases behind the brand.

Tools & Software

WordPress

(build platform)

Divi Theme

(design & layout)

WooCommerce

(online ordering)

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Reis and Bethany here!

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BC Bullyz online store

Brand Identity + E-Commerce

View Live Site
Project Description

Designed the full brand identity — logo and merch graphics — for this streetwear label, then built a custom WordPress site from the ground up with WooCommerce powering the shop. The build had to work as both storefront and media hub, selling apparel while giving the brand's music collective a place to feature drops and press.

Basic Information

PROJECT

BRANDING + E-COMMERCE

STACK

Wordpress, Woocommerce
Project Include
Color Palette
40%
20%
20%
10%
10%
Tools Used

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Jan nailed it. Fast, clean, and spot on.

— Alex Reed

Jan nailed it. Fast, clean, and spot on.

— Alex Reed

Email Me

jan@sample.com

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Call or Message

+1 (646) 123-4567