5 Ways To Effectively Market Your Blog

Posted on June 18 by Andy Leverenz

5 Ways To Effectively Market Your Blog

In order to get noticed on the web you need quality dynamic content. The best way to keep users coming to your website is to blog. If you’ve just launched your website blogging can seem like a chore if you don’t have the greatest following. There are a number of ways to get the following you have always strived for. Below we will discuss 5 Ways to Effectively Market Your Blog and take it to the next level.

Write

write

A blog is rendered useless if content is not updated regularly. Think of a blog as a journal or log for ideas or thoughts dealing with specific topics. Your blog can be about a wide variety of topics or it can be about niche topics like web design for example. Usually choosing a niche topic to blog about renders the best yield on user interactions. Once you have narrowed down a few key topics to write about the next step is to write.

Writing even when no one is watching is useful for your blog. By this I mean you should never take too much time away from contributing to your blog. If you do this, any users that follow your blog will likely cease doing so. People want to read the most up to date news and information as it effects them directly.

If you have an entry from quite some time ago you can always go back and revisit the post offering some updates on what you have learned or changes that have been made in say technology since then. A good example in our case could be if the blog post was about using an older version of WordPress’s media manager. With the latest release ofWordPress, (3.9.1 at the time of writing) adding new media to a post is as simple as dragging and dropping images, audio, or video right into your browser. WordPress will take the media and recognize what it is and allow you take make edits on the fly. Super powerful!

Writing also provides countless benefits to you. The more you right the better you become. Over time your posts will be easier to read for your users which is something in itself that will keep them coming back for more.

Tips and Tricks For Compelling Writing

  1. Know your audience
    • If you have built a following based on the niche you are targeting then you are already off to a great start. Make sure to target these niche users consistently as they will likely routinely use your blog as a resource for themselves and others which we will discuss more on shortly.
  2. Love What You are Writing About
    • If you are not passionate about what you are writing about it will show right through the words you are typing. Most readers can spot this almost instantly and not take a chance on reading the post.
  3. Link to Other Posts On Your Blog
    • A good way to keep users on your blog is to offer related posts or posts that associate with the topic you are writing about; a simple click away. This could be a link within another article or a related posts section of the website that is always present based on what post your users are reading.
  4. Format Headings and Paragraphs
    • Dividing up your post is a great way to make it more readable. Using key headings in an outline type of format makes the content easy to read quickly. This is important for a couple of reasons. Users are interested in digesting the content quickly and it will also make the content so much easier to read. Aim for shorter paragraphs that are segmented inside each section.

Social Media is Your Best Friend

social-media-plugins

It goes without saying that social media is your best friend as a blogger. Being able to share your posts with the world in one click has made the web incredibly powerful. Not only can YOU share your posts but if other users enjoy your articles they will be intrigued to share it as well. The hope is that this cycle gains recognition and more and more people share. This in return builds your blog’s following almost instantly!

If you’re on WordPress there are a few plugins which have sharing down to a science! We have another post written by Kevin Muldoon on the site offering the best Social Media plugins available. Be sure to check it out! These plugins can and will make it easy to share your posts with the world.

Sites such as Facebook, Twitter, Google+, and LinkedIn are perfect places to share your views with others. There are tons of outlets, use the ones that you think would target your audience the best and forgot the others.

There is such a thing as too many social buttons/links on a site. If you are unsure how to figure out which outlets your users utilize you should try a few A/B testings using a plugin Kevin has mentioned in the article linked above. After a few weeks see which outlets users are using the most and go with those.

Comment, Comment, Comment

comment

A good habit to get in the hang of is replying to any comments left on your blog. Interacting with your users makes their experience much more personable which will allow you to gain their attention and loyalty in the long run. What’s more is from comments sometimes users will help linking or suggesting ideas or points you may have failed to mention in your post. This in return could be added to the post as a revision offering even more value to the end user.

Comments work both ways. You not only want to reply to comments on your own site but also comment on other blog posts by different authors. A good way to gain notoriety is this very act. Sometimes it’s ok to solicit (link) your own site within the comment but the best way to do this is to make the link relevant to the other authors article. I wouldn’t suggest simply just including your websites domain as that could be flagged for spam from the author. You want to win people over, not scare them off!

Some comments are dramatic. In all reality it’s best to avoid being over-dramatic when commenting on any website. For instance if the information provided in the blog post is incorrect, kindly offer suggestions or relative proof to your findings rather than insulting the author for the public to see. It’s common courtesy.

Advertise and Use Analytics

Advertising is a very prominent feature seen on larger blogs. Usually these ads are built using third-party services that the blog owners are compensated for. These ads are usually within a sidebar or before and after individual posts on a blog and almost always in the users line of sight. Blog owners can make money based on the amount of impressions and clicks each ad receives from active users. If your blog has seen some success and your user base is growing then it might be a great time to get into Advertising as an added push. Even before your blog is developing hype, advertising can benefit you. Set aside a budget and try a few runs. You’ll be surprised at the impressions you get after doing so. Popular outlets to advertise through are:

Google Adwords

Google AdWords is probably the most well known way to advertise online. Using keywords, your target markets, and supplied user data through analytics you can create ads that are viewable by users that would likely visit your site. This method is typically a pay-per-click scenario which charges you based on how many clicks you receive. You can set a daily budget which limits to how much you want to contribute. This is good for any blog owner or business on a budget or for those who don’t care so much about budget.

google-adwords

BuySellAds

BuySellAds is a site similar to Google AdWords. Users can signup and once approved, be given code to add to their blogs. This code can be optimized for nearly any ad size available through their amazing interface. These ads are also generated and handled all through Buysellads so there’s little work on your end to be done. This allows the ads presented to look more compelling and branded than a typical Google Ad. There is a small catch to Buysellads and that is there is a pre-approval process. Usually sites with a good following are accepted. This is something to consider as your blog grows and is a great way to make passive income.

buy-sell-ads

Twitter Ads

Twitter is huge. A great way to harness their services is to advertise directly. Similar to Google AdWords, Twitter Ads allow you to choose a target audience, make your tweets rise to the top of your users’ timelines, and also allows you to set a budget. Starting a Twitter ad campaign can lead to more follows, reach new potential customers, and measure all of the analytics in real time.

twitter-ads

Facebook Ads

Facebook is also Huge. If your blog is in need of some marketing I highly suggest this approach. By advertising on Facebook you will create a dedicated page for your blog, connect with your blogs follows with properly placed ads, engage your followers by keeping the page updated, and encourage feedback from your users all at the same time. Once again similar to Google AdWords and Twitter Ads users can select a target market, define their budget, and customize their ads.

facebook-ads

Google+ Ads

Google Plus now offers +Post Ads to markets across the world. Again you can define a budget, get users to add themselves to your circles, allow for integrated sharing, and much more.

GooglePlusAds

Analytics

Analytics are a great way to do some testing on your blog as it gains popularity. By adding a small block of code to your website you can view tons of data coming from your users like:

  • Location
  • Language
  • Demographic
  • What type of Browser they Use
  • If they are a new user or a repeat user
  • and much more..

By using analytics, you can structure your blog to be most valuable to users that visit your site the most. Using the powerful interface you can also perform tests to see how well your site is showing up in Google or Bing search results.

Google Analytics

Is one of the top analytic tools on the internet. You can use it for any website you build for free. If your site is new you’ll just need to create an account if you don’t already have one, supply some information, and upload some code supplied to each page you want to track on your website. There are a number of WordPress plugins that help with this service. Do a search in the plugins section of your WordPress dashboard. Choose a plugin that is lightweight. You’ll likely need to enter your analytics id, something likeUA-XXXXXXX-X

google-analytics-home-page

Bing Webmaster Tools

Microsoft has been pushing Bing hard over the past view years. Bing another great search engine also allows for analytics similar to Google Analytics. You can setup a site in a much similar fashion as google with an interface that allow you to dial down exactly who is visiting your website and their habits while doing so.

bing-web-master-tools

Don’t Forget About SEO

In order to drive traffic to your blog you need to have it optimized to show in search results be it Google or Bing. If you’re already on WordPress then congratulations you’re that must closer to having a great platform for good SEO. If not you’ll need to be handy with a code editor as you’ll be adding information to each page of your website manually.

I think some of the best plugins available for WordPress are any dealing with SEO. These plugins work hand and hand with your blog to deliver the most accurately configured posts to Google and Bing’s search engines. A popular plugin I’ll use for example is the Yoast WordPress SEO Plugin.

yoast-test-post

This plugin adds new fields below the post content field when adding a new post in WordPress. Their realtime optimization reviews the content you have entered to see just how well it will likely perform inside search engines. You’ll need to write your post and then add the titles, meta information, and keywords for that specific post accordingly.

Plugins like the Yoast WordPress SEO Plugin make the process of SEO nearly impossible to mess up. This tool and others like it are a great step at increasing your blog’s market share.

Conclusion

Marketing your blog can take just as much work if not more than actually contributing to your blog. Keeping what we have talked about in mind as well as utilizing some of the amazing tools available can give your blog that extra boost. Gaining a following takes time so don’t think using these tips will change things over night but in time you’ll notice a difference. The key things to remember from a blogger’s perspective is to stay active by writing, contribute to other blogs by commenting/replying, and optimize your website to deliver your content the best way it can.