I’m sure you’ve heard the phrase, “One Site Fits All”.
Well, unfortunately, that idea doesn’t really work with Conversion Centered Design. Every site has a different goal, and only time and testing can tell what design will work best for each website.
However, there are some fundamental keys to designing for conversion that give can at least give you a starting point:
- A contrasting, but pleasant color scheme (2-4 colors are generally enough)
- A leading question or thought
- Calls to action that stand out
No matter what type of blog you run, I think all website and blog owners can agree that they all want the same thing: conversion.
Now, you can do all the on-site/off-site SEO that you’d like to do – and don’t get me wrong, that’s an important part of any marketing strategy – but if the design of your site isn’t properly set up for conversion, then all that effort is essentially wasted.
Designing for conversion can be… tricky, to say the least. You have to be able to balance user experience and overall design with content that has clear calls to action. If that were easy, then no one would be struggling with this “Conversion Crisis”, as I like to call it.
There is so much that goes into designing a site that gently nudges people toward the action that you want them to take. However, the first half that struggle is in the design – especially the landing page(s).
Divi makes creating a conversion powered website easier than ever before. All you need to do is learn some of the tricks that goes into designing with that goal in mind.
THE HOME PAGE
Though not as effective as a landing page, your homepage should still be optimized for conversion.
The top section of your homepage is the first thing that your visitors will see, and that will be the area that I’ll be focusing on for this part of the post on.
The design of your homepage is important. If you can grab a viewers attention with your message, then you’re one step closer to converting their page view into your end goal.
What Is A Landing Page?
In case you’re new to the idea of a landing page, let me give you a basic rundown of what it is and what it’s used for. A landing page is a separate page on your site designed with conversion as its objective.
It is a very focused and condensed page that can be designed into 2 ways:
- As a Lead Generation page, or
- A Click-Through page
As the name would suggest, a Lead Generation landing page is designed to captured leads in return for something else. For example, a person may fill out the contact form on a lead capturing landing page in return for some kind service or product (i.e. a free e-book, or a professional service like graphic design). The site owner gains a lead and will deliver the promised product or service to the person who filled out the form. It’s a win-win situation.
A Click-Through page is slightly different, but the end goal is similar: prompting a specific action, or in this case, prompting a click to another specific page to help along you sales funnel. These are used to help control and further push your traffic to a very specific page on your site.
Both types of landing pages are powerful components in pushing conversion on a site, but designing a landing page is different from designing a homepage.
Before you jump into just creating one and crossing your fingers with hopes that it will work, be sure you follow these next few design ti
Keys To Designing For Conversion On Your Landing Page
Landing pages tend to take the Less Is More approach, and it works wonders. When designing either a Lead Generation page, or a Click-Through page, there are some elements that you should be sure to focus on.
The 3 design keys I mentioned before are important:
- Great color scheme (2-4 colors are generally enough)
- A leading question or thought (best for a Click-through page)
- Calls to action in a bright color
Below are a few more worth considering in your design:
- Bold Heading and Subheading that relate to your product or service
- Pictures or video since they convert better then just words on the page
- A Contact Form (best for Lead Generation pages)
- Directional cues to promote a specific action
There is quite a lot that goes into designing a landing page that actually converts. If you’d like to take the time to get your hands dirty and learn the psychological aspects that go into designing landing pages, or even if you just need some inspiration, then be sure to take a look that the resources below.