Author: reiso

PP Perfect profile

Effective Profile and page creation and use Your profile page is often the first contact you’ll have with your customers. You want to impress them from the get-go. When your profile page is incomplete, confusing or just plain boring, you risk turning away a potential customer. Even worse, you’ll have a potential customer who would like to contact you but doesn’t have the info she needs to do it. If you have a brick-and-mortar business, your shop front does a lot to get people in the door. You should think of your profile in the same way. 5 quick...

Read More

THE RIGHT SOCIAL MEDIA

CHOOSING THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR BUSINESS Let’s start with the basics. Even if you already have a social media account or two, chances are you started those because someone told you to, not because it seemed like the smart thing to do for your business. There are a lot of social media platforms out there, and each one offers its own unique way of interacting. The trick is choosing the platforms that will do the best job of connecting you with the customers you want to reach. Below is a quick rundown of each of the...

Read More

New applet

Instagram Stories & Other Features Your Business Should Be Taking Advantage Of Dan Virgillito Instagram Stories & Other Features Your Business Should Be Taking Advantage Of When you scrolled through Instagram a few years ago, you were likely bombarded with funny videos of cats, motivational quotes, and selfies. And not too many posts from businesses. Do the same today, and you’ll see a large number of businesses aspiring to get attention. That’s because the platform has received features that are oriented around creating a new experience for businesses, such as Instagram Stories. What makes this visual social network stand out from Facebook, Twitter, etc. is how effectively it puts visuals centerstage. Forrester pointed out that people on Instagram are 58 times more likely to engage with your brand’s content than people on Facebook. And when you get it right with Instagram Stories and other similar features with an effective CTA in place, you can deliver a powerful message that could reach several people and even get viral. Instagram Stories & Other Useful Features In this post, I’m going to mention features that you may not be using on Instagram. They’re well-tested, unique and built to support the marketing efforts of both normal and business users. Whether you’re a web designer, a blogger, or a WordPress maven, you will find these features useful. I’ll also mention how to integrate Instagram...

Read More

using your social media

6 Steps To Become A Social Media Superhero Once your business launches its social media presence, your brand is constantly under a microscope. Though social media marketing was once a job for the youngest person in the company, it’s become a serious marketing vertical. It commands huge budget and can impact thousands of people that depend on your company. Managing social media has become a job fit for superheroes – so let’s put down the boring rule book and use these tips and tactics to be a great social storyteller, engage your audience and drive the bottom line. We’re...

Read More

Out with the WIX in with the WordPress

Wix can seem like a good option for small businesses looking to set up their own website because you can create a site quickly using their beautiful templates and intuitive drag-and-drop interface. However, its limitations become more obvious as businesses grow, and the time inevitably comes to move on. As we shared in our look at WordPress vs Wix, both platforms have advantages and disadvantages, but if you’re moving from Wix because of the restrictions, WordPress should arguably be your next step. Unfortunately, Wix doesn’t make it easy to export your data, so it might seem like your only option is to start over...

Read More

SEO and blogging tips

Three main text objectives I distinguish three main text objectives. First, your objective could be merely to inform people. A second objective could be to persuade people. You want people to buy your products or to return to your website. The final objective of your text could be entertaining or amusing. You could write a text in order to entertain your audience, for instance by making them laugh or by moving them. These three text objectives are not at all mutually exclusive. A piece could be informative and amusing at the same time! Long term business aims and text...

Read More

How To Improve WordPress.org Ratings

  The next time you’re looking over a plugin description at the WordPress.org Plugins Directory, pay attention to how long it takes for your eyes to drift over to the rating in the right sidebar. I’m guessing it’s only a second or two. Many of us do it so automatically, we may not even realize we’re checking out the rating. But one thing’s certain: WordPress.org ratings matter. Just like you check out the rating on a peer’s plugin, everyday WordPress users are also looking to see how many 5-star reviews your plugin has. With hundreds of search results popping...

Read More

Is Searching as good as asking?

As search becomes increasingly complex and powerful, the fundamental question remains: will an algorithm ever be as good as turning to one’s left and asking a random person the same question? As Google continues to make radical improvements in its search capability, other search engines, computer scientists, and search providers are turning to a more human solution over algorithms. Natural Language and Search As technology and the internet have not only become more ever-present in our lives but also more accessible to people of all ability levels and backgrounds, search engines have adapted by investing in understanding something called...

Read More

Mobile: The Next Frontier is Already Here

Mobile: The Next Frontier is Already Here Mobile adoption rate have been picking up steam lately, both from the consumer perspective as well as the business side. More and more shops accept Apple Pay and/or Google Wallet, customers are more likely to have their smartphone on hand than any other device, and how much time consumers spend staring at their small screen (even while a bigger screen is demanding their attention!) seems to grow by leaps and bounds year over year. We’re on Smartphones More Than We Watch TV American audiences are now looking at their smartphones more than...

Read More

Post from your website to facebook

Writing and publishing posts on WordPress takes enough time on its own. Having to then go to Facebook and post links can become so time consuming that it can be difficult to get it all done. When you add on top of that the need to schedule your posts for specific times, meaning you schedule each individual post, you might start to wonder how you have time to do anything else. Well, there are some ways around this that will save you time and keep you from having to go to Facebook and schedule each post. One way around...

Read More

Manage The WordPress Sidebar

Sidebars can be a confusing term in WordPress. This is mostly because in the context of themes and web design, the sidebar is a component of a website’s layout. But in WordPress, sidebar can also refer to dynamic sidebars, or widgetized areas. These are blocks of space where you can drag and drop widgets in the WordPress admin, then output them to your theme, anywhere. To add to the confusion, dynamic sidebars do not necessarily have to output their content to the sidebar in your layout, they can actually be included in any template file. In this post, I’ll...

Read More

Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Adobe

Customer experience is the single most exciting opportunity for 2014 This year, for the first time in our annual digital trends briefing, we asked both client-side and supply-side respondents to identify the ‘single most exciting opportunity for 2014’, with the results shown in Figure 1 below. Looking at the client-side data with the darker blue shading, customer experience (CX) is most commonly selected as the foremost opportunity, narrowly ahead of mobile in second place. If last year was about recognizing the importance of customer experience, 2014 is about actually doing something. For an optimal customer experience, various business functions...

Read More